DOWNLOAD by VID — 1-Day Video Working Event
Your marketing team probably doesn’t need more video ideas. You need to decide which ideas actually matter—and build a practical way to keep producing them.
DOWNLOAD by VID is a full-day working event for B2B marketing leaders and teams who want to get clear on what videos to make, who they’re for, how they’ll get produced and distributed, and what happens next.
This is not a day of sitting through presentation after presentation. You’ll work on your actual company throughout the event, using VID’s framework, real-world examples, facilitated working sessions, breakout conversations, and practical exercises to turn scattered ideas into clear decisions.
During the day, you’ll work through questions like:
- What should video actually accomplish for our business?
- Who are we trying to reach?
- Where should we focus first?
- What videos should we consistently create?
- Who owns each part of the process?
- How should planning, capture, editing, review, and approvals work?
- What happens after a video is finished?
- What should we measure?
- What should our team do over the next 90 days?
You’ll leave with your 90-Day Video Roadmap—a focused plan for what your company should create, how your team will keep it moving, and what happens first when you get back to work.
What to Expect
The day combines hands-on working sessions with practical examples, peer conversations, breakout sessions, real video-operation stories, company teardowns, Q&A, and time to make decisions with your team.
VID’s framework guides the day:
Outcome → Audience → Channel → Formats → Production → Distribution → Measurement
But you won’t need to learn a bunch of new terminology. We’ll use those ideas to answer the questions your team is already asking.
You’ll Leave Knowing
- What you’re making. The videos and repeatable formats worth prioritizing.
- Why you’re making them. The business outcome and audience they should support.
- Where to focus. The channels and opportunities that matter most right now.
- How it gets made. The people, workflow, approvals, and production process required to keep video moving.
- How it gets distributed. What happens after the edit is finished so your videos actually reach the right people.
- What happens next. A clear roadmap for the next 90 days.
Who DOWNLOAD Is For
DOWNLOAD is designed for B2B marketing teams, including CMOs, VP Marketing leaders, Heads of Marketing, content and brand leaders, demand generation and growth teams, producers, social teams, executives, and founders responsible for making video work inside the company.
Come individually, or bring the people who will actually be responsible for executing the plan.
DOWNLOAD by VID
Thursday, March 11, 2027
9:00 AM–5:00 PM
GATHER · 301 S Main Street · Brighton, Colorado
Denver Metro
Your company. Your team. Your decisions.
